Intelligent Acne Treatment Launches New Light and Website
Hey, everyone! Yep, its still us! Nope, you didn’t visit the wrong site. We’ve just been renovating around here. Hope you all like the changes.
Not only have we released a brand-spanking-new light bulb for ‘clear skin’ (psst… that’s the CS in LightWave CS), but as of midnight on June 27th, we’ve gone and launched a brand new site to go along with it. We’d been working on the new bulb since late last year, and on the site in our free time since last March. We’re pretty happy with both so far, though you can expect to see changes to the site almost daily for at least the next month, I’ll bet.
Anyway, first, let’s talk about the new light, which we have named the LightWave CS. The light is great. Even thought it weighs in at 9 ounces, the same as our old enLux Hybrids, physically it’s only about half its length, so its more compact and fits into most light fixtures better. At only 7 watts, the LightWave CS uses less than 1/2 of the power of the Hybrid. Even with its reduced size and power requirements however, the LightWave CS replaces a 50 watt light bulb, down only 15 watts from the Hybrid’s 65 watt value, and still seems blinding when shined directly in your face.
As for the light source itself, instead of using one large LED chip “light engine” like the enLux Hybrid (which, let’s face it, is actually pretty cool and one of the main reasons we approached enLux to build the Hybrid in the first place) the LightWave CS uses 7 high-power Cree LEDs. There are Six LEDs in a circle around a 7th LED in the center. The six LEDs around the outside are made up of two 405nm blue LEDs, two 450nm blue LEDs, and two 660nm red LEDs. While the 660nm red lights are a nice bonus, since enLux couldn’t produce that wavelength, it’s the center bulb that really makes us smile. That center LED is an 850nm infrared light. We tried for over a year to get infrared into the enLux bulbs, but with no success. Overall, I think we have a winner on our hands.
The price of the LightWave CS is certainly higher than the enLux, but still very competitive with other options on the market. Still, we understand that a number of you might have been in the middle of doing research and RIGHT on the edge of purchasing. Not to worry, I think we’ve still got your covered. We have a limited number of Hybrid’s still in stock, though we expect they’ll sell out pretty quickly. Or, if you’ve decided that you’d like to try the new bulb instead, we’re running an introductory sale. Starting at $249, the price of the bulb will go up $5 the morning of every business day for the next 4 weeks, until it reaches the $349 full-retail price. While we won’t be making much (if any) profit off of these initial sales, it will be worth it just to get it into your hands and maybe grab some feedback on the product.
Now, as for the site, we hope its more than a cosmetic lift. We’re using a new ecommerce system that we hope will make things easier not only for us, but for you, too. We’ve still got more information on using light to cure acne and to heal and rejuvenate skin than most anywhere else, but now the information is separated out from the information on our light, so its easier to just sit back and read up on the subject without getting bogged down in how our lamps work. Just click on the “Science” tab, and read up on blue, red and infrared light. If you’re the type who IS interested in the lamp specifics, well, we’ve got that information too, right under “The Light” tab. If you think we’re missing any important information or features to the site, drop us a line and let us know.
We’re sure you’ll love these lights as much as we do, but if you don’t, we’ll give you your purchase price plus 10% back.
Chris Wilson
Devoted Assistant to the President

