I am changing the name of my LightWave series lights to Genesis.
I wanted to call them “Fraction of the Sun,” but that’s too long to say and I couldn’t find a cool sounding shorter version in another language.
So I chose Genesis because it’s one word, easy to say, and that is where light originated. (Also, it’s not taken.)
There is another company selling light therapy whose product line is called LightWave. I knew this when we named ours, but at the time, they were not into acne light therapy. Now they are, and now I’m moving into other forms of light therapy, so it’s best to differentiate myself now, I think, rather than later, in court. 🙂
So, the red/infrared light was going to be called LightWave DH (Deep Healing), it will now be called Genesis DH.
The violet/blue light was going to be called LightWave AB (Antibacterial), it will now be called Genesis AB.
The LightWave CS has been around awhile and so that name change will be more involved and will happen gradually.